Website Development, Online Marketing and Advertising - Naga City

Naga City Guide Services

Online Marketing is Our Business
Our brand of Hyperlocal Online Marketing Works!

Naga City Guide Is

A registered hyperlocal online marketing service provider created by online marketing professionals, who have been serving international clients since 2006.

Naga City Guide is characterized by its comprehensive approach to online marketing. We provide social media marketing, search engine optimization, influencer marketing, content writing, graphics design, and website development, among other services.

Naga City Guide Is Also

  1. A local partner of Inquirer.net and Getaway.ph.
  2. An online marketing mentor for DTI and Go Negosyo.
  3. One of the authors of the book, Cyberpreneur Philippines (wrote the chapter about online marketing).
  4. A member of CamSur Chamber of Commerce, Rotary Club of Naga East, Naga Toastmasters Club, Social Enterprise Academy, Online Bicolano Workers, and DCAP.
  5. An experienced online marketing consultant working for foreign clients in Upwork since 2007.

Local Clients

Some of our local clients after we founded Naga City Guide

Global Clients

A few of the foreign clients our founders had before they founded Naga City Guide

Testimonials

A few testimonials for Naga City Guide

Online marketing made easy

They make it easy for non-techies to grasp technical concepts of web design, SEO and social media marketing. They have global standards yet very Filipino /Bicolano at heart so marketing is tailor-made to the local setting. They are fun to collaborate with. They really know what they are doing, and results will show.

Jerome P., Owner
Bob Marlin Restaurant

Incredible turnout

The day after Naga City Guide's post, 500 people lined up outside our doors, eager to try our kinalas. We were caught by surprise, to say the least. We decided to give our customers free iced tea because they had to wait a while before they could be seated and served.

Donald M., Owner
Kitchen Everywhere

Very satisfied

We were very satisfied with the dance workshop turnout. I am planning to use their advertising services again!

Aimee S., Owner
Eye Level and Young Learners Student Hub

Honestly, I was very surprised!

We did not expect the size of the crowd that came for our 1st year anniversary weekend buffet. People from nearby towns actually made a special trip to Naga to visit us that weekend. Our buffet hall, the marquee we erected outside and our small restaurant out front  - all were full, and we actually had to add extra tables to accommodate all the guests that came for our anniversary weekend buffet. And everyone was saying they found out about the event through Facebook!

Jimmy S., Owner
Jimmy and Tang’s Restaurant

Smart Advertising and Online Marketing

Our advertising and marketing strategies are dynamic, adapting to the engagement behavior of target audiences. Click here for our online advertising & advertising packages. The following are the general features of our online advertising & marketing services:

  • Advertising can be on the Naga City Guide Facebook Page, on the Naga City Guide website, or on your business' page, depending on package availed.
  • Advertising can be purely on social media, or it can be a combination of social media advertising and search marketing.
  • All of our social media posts are supported by native Facebook advertising.
  • You benefit from our online advertising and marketing expertise when you advertise with us instead of running ads on your own.
  • In the Enterprise package, you can hire us on retainer and outsource all of your online marketing activities to us. No need to establish a spearate online marketing department.

Our Online Advertising & Marketing Packages

  • One-Time Feature
  • Starts @PhP 12,000
    per post
  •  Get a one-time feature on the Naga City Guide Facebook Page.

     Recommended if you simply want to raise local market awareness to a targeted and engaged population. Effect on sales lasts from 2 weeks to 1 month.

    Online Marketing Level: Basic
  • Click for More Info
  • Trade Directory Listing
  • Starts @PhP 15,000
    per year of listing
  •  Get a one-year advertisement on a directory in the Naga City Guide website.

     Recommended if you want cost-effective, year-long online ad placement. We'll advertise the directory so you get an assured, targeted reach/exposure every month.

    Online Marketing Level: Basic
  • Click for More Info
  • SMM Cycles
  • Starts @PhP 9,000
    per month
  •  Get one, advertised social media post per month for a period of 4, 8 or 12 months.

     Recommended if you want sustained social media exposure. Built for awareness, preference-building, conversion, and consolidation, every cycle delivers long-term business gains.

    Online Marketing Level: Plus
  • Click for More Info
  • OLM Cycles
  • Starts @PhP 12,000
    per month
  •  Get one, advertised social media post per month for a period of 4, 8 or 12 months.

     Get a featured-listing on a directory in the Naga City Guide website.

     Recommended if you want to have both social media marketing and search engine marketing. You benefit from a systematic, sustained social media exposure and also gain search engine traffic to your directory listing.

    Online Marketing Level: Plus
  • Click for More Info
  • Enterprise
  • Starts @PhP 45,000
    per month
  •  Online advertising and marketing management free of platform and geographic constraints. This is considered as outsourcing your online marketing department to us.

     This is considered as outsourcing your online marketing department to us.

     Recommended if you need a customized solution, want to greatly expand your market, are selling big-ticket products/services, or are in a specialized niche.

    Online Marketing Level: Advanced
  • Click for More Info

Our Stand-Alone Services

  • Site Audit for SEO
  • Starts at PhP 15,000
    per website
  •  Analysis of your website for strengths and weaknesses - from the perspective of SEO (specifically) and online marketing (generally)

     Recommended if you want a baseline or if you want to know how your website could improve SEO- and online marketing-wise.
  • Avail
  • Search Engine Optimization
  • Starts at PhP 50,000
    per website
  •  Search engine optimization of your website.

     Recommended if you want the long-term benefits of a search engine optimized website.
  • Avail
  • Graphics Design
  • Starts at P2,000
    per graphic
  •  Logo Design, Branding Manual Creation, Graphics Layout, Photo Processing, and Other Design Work; specializes in graphics work for online use

     Recommended if you need graphics for your social media marketing or advertising campaigns or for more traditional uses.
  • Avail
  • Copy Writing
  • Starts at PhP 2,000
    per copy; retainer option available
  •  Ad copy for social media, online advertising platforms, flyers, brochures, email marketing, magazines, newspapers, and other platforms

     Recommended if you want ad copy that speaks to your target market.
  • Avail
  • Content Writing
  • Starts at PhP 2,000
    per 500 words;
  •  Copy for your website, blog posts, articles, press release, and other written content

     Recommended if you want well-written content that is optimized for its intended use/platform.
  • Avail
  • Photography
  • Starts at PhP 1,000
    per photo; photo shoot option available
  •  Photographer for hire; pay per photo or per photo shoot

     Recommended if you need photos for social media or online advertising.
  • Avail

Marketing-Driven Website Development

We make websites real businesses need and can use to grow and expand their business. Click here for our website development packages. All of our websites have the following benefits:

  • Contact forms, prominently placed all throughout your website ensures customers can easily get in touch or order your products.
  • A custom build that ensures your website looks unique and optimized for the particular needs of your business.
  • Your website will respond to varying screen sizes, so your customers will find your website a joy to use, whatever device they're on.
  • Mobile-first design methodology means your website will work on mobile devices, ensuring no lost potential sales from mobile users.
  • Our websites are laid out in a way that internet users will find intuitive and logical, encouraging target customers to explore your website and maybe buy something before leaving.
  • You won't have to have an IT expert to manage your website. You yourself can do it easily with our easy-to-use front-end management platform.

Our Website Development Packages

  • The Intern
  • Starts @PhP 35,000
  •  The basic website

     Clean code. Easy to manage. User-friendly. A good, clean, functional website designed for use with your business.

    Online Marketing Level: Basic
  • Learn More
  • The Apprentice
  • Starts @PhP 60,000
  •  The intermediate package

     Lets you get started on online marketing. Makes a great base for a more advanced online marketing integration later on.

    Online Marketing Level: Plus
  • Learn More
  • The Boss
  • Starts @PhP 90,000
  •  The best. The edgiest. The most advanced.

     The premium website development package for premium brands. This is the website development package you want if you are (or plan to be) on online marketing hyperdrive.

    Online Marketing Level: Advanced
  • Learn More

One-Time Feature

Recommended for Instant Social Media Exposure

This one-time feature package is recommended for businesses that just want to raise local market awareness to a targeted and engaged population.

The effect generally lasts for around 2 weeks to 1 month. This is NOT meant to replace sustained advertising, which is necessary for brand recall, a positive brand perception, and/or top-of-mind recall.

Package Inclusions

  • 1 post on the Naga City Guide Facebook Page
  • 1 graphics/photo to accompany your one-time feature
  • 1 write-up for publication on the Naga City Guide website/blog


Package Particulars

  • The post regarding your business will be supported by native Facebook advertising to ensure widespread exposure and reach.
  • Advertising will run continuously until the minimum assured reach indicated in your specific package has been achieved.

Q: Why choose this over advertising on Facebook on your own?

A: Because a Naga City Guide feature will get you better and greater results for the same amount of money.

Spending your ad budget on Naga City Guide advertising will give you more bang for your buck (better and greater results) than using the same amount to directly advertise on Facebook.

The secret is in our specialized targeting mechanism that leads to advanced precision and control over our ads' reach.

We can reach your target audience better than you can with your own Facebook ad.

In countless case studies, it has been consistently shown that while our NCG ad and a client's direct FB ad may both reach the same number of people for the same ad budget, our ad always gets more reactions, interactions, and activity. Simply put, we do not simply get your brand seen. We make it noticed and talked about - by the very people you want to reach, people who are more likely to convert into paying customers.

PACKAGE PRICE

Area/Coverage Naga Cam Sur Bicol
Population 400k 750k 2.5M
Assured Reach 50k 100k 150k
Package Price (in PhP) 12,000 20,000 40,000

Case Studies:

  1. Manna Korean Restaurant
  2. Kitchen Everywhere
  3. KixKaye Singaporean Cuisine

Pros

  • Affordable
  • Value for money
  • Straightforward value proposition: spend this much money, reach this many people on Facebook.
  • Targeted reach: you will raise awareness among people most likely to become customers.
  • Raises awareness among people most likely to become your customers.
  • Cheaper and more effective than flyering.
  • More effective than directly advertising on Facebook. An NCG Facebook feature delivers more conversion and a higher-precision targeting than a business' Facebook ad.

Cons

  • Effect is palpable and real, but the surge in awareness lasts only from 2 weeks to about a month.
  • Ad is visible mostly to locals, not tourists.
  • A one-time feature may not provide enough momentum to propel the business into becoming a locally recognizable brand.

Trade Directory Listing

Recommended for Consistent and Continuous Exposure

This is a cost-effective advertising package recommmended for businesses who want a passive source of continuous exposure.

Exposure comes from search engine traffic to the directories. There's also social media traffic because Naga City Guide promotes its directories on social media. However, this will NOT give you the same social media exposure you will get if you are directly featured on Naga City Guide's Facebook Page.

.

Package Inclusions

  • A spot in the first page (the featured page) of a Naga City Guide online trade directory. There are 12 paid spots.
  • A spot will stay for 12 months, unless otherwise stated in the agreement.
  • Social media exposure (via social media ads promoting the directory or promoting an article that points to the directory, not an individual business listed in the directory)
  • Search engine traffic


Package Particulars

  • Naga City Guide will consistently advertise - on social media - its online trade directories or advertise write-ups/pages that point to a specific directory / specific directories. This will ensure that businesses listed on trade listings will get social media exposure.
  • Specific trade listings or directories will also be search engine optimized to ensure direct traffic from search engines.

Q: How will this benefit your business?

A: You will get both social media and search engine exposure at a minimal price.

The Naga City Guide trade listing directories are search engine optimized to ensure they will get traffic from relevant audiences. Directories will also be directly or indirectly promoted via Facebook to bring in even more exposure to listed businesses.

This is a good option if you do not have your own website or does not have an optimized website.

Our directories are search-engine-optimized. On our directory, your business will get search engine traffic from audiences specifically looking for your type of business.

However, we will not rely solely on search engines to bring traffic to our directories - and thus exposure to your business. We will also periodically advertise our directories (or articles that point to such directories) on Facebook. This ensures your business listing will get additional and assured exposure from targeted audiences.

PACKAGE PRICE

Directory Position Price (in PhP): 1yr package Price (in PhP): if monthly
1-4 30,000 3,000
5-8 18,000 1,800
9-12 15,000 1,500

Online Trade Directories

Choose your directory. You may advertise on one or more directories.
  Name of Trade Directory
1 Wedding Photographers
2 Wedding Videographers
3 Event Organizers
4 Couturiers, Tailors and Dress Rental Shops
5 Caterers
6 Party Decorators
7 Restaurants
8 Hotels
9 Function Halls
10 Resorts
11 Salons and Barber Shops
12 Spas and Wellness Centers
13 Furniture Shops
14 Architects
15 Contractors
16 Realtors
17 Vet Clinics and Pet Shops
18 Travel Agencies and Ticketing Offices
19 Used Car Shops
20 Clinics and Medical Services
21 Educational Services
22 Gyms and Sporting Goods Stores
Public Service Directories
Jobs Board
Events
City Emergency Hotlines
City Government Directory

Pros

  • Get basic social media exposure; directories will be advertised on social media.
  • Get basic search engine exposure; listings will be indexed by search engines.
  • Get exposure to a targeted and relevant audience.
  • Get sustained exposure.
  • Passive strategy that's set and forget - perfect for busy businessmen.
  • Very cost-effective. Get continuous advertising for a very minimal amount.
  • Stand out by buying any of the top spots.
  • Since there are many similar businesses in one directory, this makes it very convenient for your target audience; thus, they are easily drawn to the directory listings.

Cons

  • Multiple businesses are listed on a single directory; this means competition.
  • There's ad friction from the need to click a link (or two) to get to the directory.
  • Limited capacity in building a follower base or in getting you ranked for multiple keywords.

SMM Cycles

Recommended for Sustained, Intense Social Media Exposure and Recall

This is the package recommended for businesses that wish to create lasting social media awareness and build a sustainable social media following.

This provides the same benefit as the one-time feature. However, since this is not a one-time feature, social media exposure - and thus its effect on sales - goes beyond 2 weeks or 1 month.

Social media exposure is also engineered to move targeted audiences through a set, conversion funnel to maximize effect. At the end of a cycle, moreover, the business can expect an increase in targeted followers.

.

Package Inclusions (Per Cycle)

  • 1 post on the Naga City Guide Facebook Page on month 1 - to Build Awareness,
  • 1 post on the business' Facebook Page on month 2 - to Build Preference
  • 1 post on the business' Facebook Page on month 3 - for Conversion
  • 1 follow on the business' Facebook Page on month 4 - for Consolidation
  • 1 graphics/photo to accompany every Facebook Post
  • 1 write-up per cycle, for publication on the Naga City Guide website/blog


Package Particulars

  • This option gives the business not only virality with a post on the Naga City Guide Facebook post. This also maximizes the long-term effect of such exposure on the business with follow-up Facebook posts on the business' Facebook Page - such posts managed and directed by Naga City Guide to ensure the best outcome.
  • The post regarding your business will be supported by native Facebook advertising to ensure widespread exposure and reach.
  • Advertising will run continuously until the minimum assured reach indicated in your specific package has been achieved.
  • Every Facebook post has an express goal or purpose; each post is essential to moving the target audience along a conversion funnel. This ensures that the beneficial effect of this package goes beyond the reach achieved by every post.

Q: What makes this package so much better than a one-time-feature?

A: This will not only to create instant awareness. It will also systematically lead to recall and greater sales in the long run.

Every cycle in the SMM Cycles package is designed to build awareness, build preference for the business, convert captured audiences into paying customers, and consolidate such audiences into becoming the business' followers.

Every cycle starts with a post on the Naga City Guide Facebook Page. This will create the buzz and give the business a surge of instant social media exposure.

The following posts, published on the business' Facebook Page but managed by Naga City Guide, will then capitalize on the awareness built through the first post to build preference for the brand, convert audiences into paying customers, and consolidate such audiences into the business' highly targeted social media followers.

The greatest thing about this package is that awareness gained from the start is not squandered away but built on, in stages, to give the business long-term benefits.

And the business can do this continuously, by buying 3 cycles in a year.

PACKAGE PRICE

* Total availability computed cumulatively for the SMM Cycles and OLM Cycles packages, per business category
16 slots only*
Area/Coverage Naga Cam Sur Bicol
Population 400k 750k 2.5M
Assured Reach 50k 100k 150k
Price per Post/Month (in PhP)
#of Cycles Total # of Months      
3 12 9,0000 15,000 30,000
2 8 10,0000 17,000 35,000
1 4 11,0000 18,500 38,000

Cycle Composition

This is what happens in every SMM cycle.
The Cycle Source of Exposure Goal
Post #1, Month 1 NCG Facebook Page Ad Brand Awareness
Post #2, Month 2 Business' Facebook Page Ad Brand Preference
Post #3, Month 3 Business' Facebook Page Ad Conversion
Post #4, Month 4 Business' Fan Page Growth Campaign Consolidation

Pros

  • Get an instant surge of awareness among your target audience with post 1.
  • Capitalize on gained awareness to build preference for your business with post 2.
  • Actively convert audiences into paying customers with post 3.
  • Increase your business' fan count at the end of the cycle (with post 4).
  • Get long-term benefits from every cycle; every cycle ran means greater awareness, preference, conversion, and consolidation for your business.
  • Become self-reliant (when it comes to online marketing) over time.
  • Gain even greater returns with every additional cycle.
  • No need to micro-manage, but you gain all the benefits of an engineered, systematic and cyclical social media campaign.

Cons

  • Does not include search engine marketing.
  • Campaigns are mainly visible to locals and not tourists.

OLM Cycles

Recommended for More Comprehensive Online Marketing

This is the package recommended for businesses that want a cost-effective way of combining social media and search engine marketing. For a minimal add-on rate, you can get two of our packages: SMM Cycles and Trade Directory Listing. This is much cheaper than buying each package separately.

With the SMM Cycles component, you get a system that lets you build awareness, preference, conversion, and consolidation through social media. And the benefits build up over time.

With the Trade Directory Listing component, you gain search engine exposure to relevant demographics through your highly-positioned listing on a search-engine-optimized directory.

Package Inclusions (per cycle)

  • 1 post on the Naga City Guide Facebook Page on month 1 - to Build Awareness,
  • 1 post on the business' Facebook Page on month 2 - to Build Preference
  • 1 post on the business' Facebook Page on month 3 - for Conversion
  • 1 follow on the business' Facebook Page on month 4 - for Consolidation
  • 1 graphics/photo to accompany every Facebook Post
  • 1 featured listing (any of the available top 4 spots) on a relevant Naga City Guide trade directory; listing will remain for 4 months per cycle
  • 1 write-up per cycle, for publication on the Naga City Guide website/blog or on the business' own website


Package Particulars

  • This option gives the business not only virality with a post on the Naga City Guide Facebook post. This also maximizes the long-term effect of such exposure on the business with follow-up Facebook posts on the business' Facebook Page - such posts managed and directed by Naga City Guide to ensure the best outcome.
  • The post regarding your business will be supported by native Facebook advertising to ensure widespread exposure and reach.
  • Advertising will run continuously until the minimum assured reach indicated in your specific package has been achieved.
  • Every Facebook post has an express goal or purpose; each post is essential to moving the target audience along a conversion funnel. This ensures that the beneficial effect of this package goes beyond the reach achieved by every post.
  • Naga City Guide will consistently advertise - on social media - its online trade directories or advertise write-ups/pages that point to a specific directory / specific directories. This will ensure that businesses listed on trade listings will get social media exposure.
  • Specific trade listings or directories will also be search engine optimized to ensure direct traffic from search engines.

Q: What makes this package so much better than the One-Time Feature, the SMM Cycles, or the Trade Directory Listing package?

A: This gives you greater, sustained exposure than any of these three packages.

Unlike the One-Time Feature, you get sustained exposure for 4 months in every cycle. However, this combines the SMM Cycles and Trade Directory Listing packages, giving you the benefit of both packages: social media awareness and search engine marketing.

Like in the SMM Cycles package, every cycle starts with a post on the Naga City Guide Facebook Page. This will create the buzz and give the business a surge of instant social media exposure.

The following posts, published on the business' Facebook Page but managed by Naga City Guide, will then capitalize on the awareness built through the first post to build preference for the brand, convert audiences into paying customers, and consolidate such audiences into the business' highly targeted social media followers.

The greatest thing about this package is that awareness gained from the start is not squandered away but built on, in stages, to give the business long-term benefits.

And the business can do this continuously, by buying 3 cycles in a year.

Then like in the Trade Directory Listing package, the business gets featured in one of the top four positions on a relevant Naga City Guide trade directory for as long as a cycle is active (that's 4 months per cycle; businesses can purchase 3 cycles in a year to get year-long listing).

Naga City Guide trade directories are search-engine-optimized, ensuring that businesses listed on these directories will reach interested audiences via search engines.

To compound exposure, Naga City Guide will also periodically promote its trade directories (or pages/articles that point to these directories) on social media. This will bring additional traffic from social media sources, thus ensuring that businesses on trade directories will get an assured monthly reach.

PACKAGE PRICE

* Total availability computed cumulatively for the SMM Cycles and OLM Cycles packages) per business category
Available Slots: 16 slots only*
Area/Coverage Naga Cam Sur Bicol
Population 400k 750k 2.5M
Assured Reach 50k 100k 150k
Price per Post/Month (in PhP)
#of Cycles Total # of Months      
3 12 12,0000 18,000 33,000
2 8 13,0000 20,000 38,000
1 4 14,0000 21,500 40,000

Cycle Composition

This is what happens in every OLM cycle.
The Social Media Cycle Source of Exposure Goal Trade Directory Listing
Post #1, Month 1 NCG Facebook Page Ad Brand Awareness ✔
Post #2, Month 2 Business' Facebook Page Ad Brand Preference ✔
Post #3, Month 3 Business' Facebook Page Ad Conversion ✔
Post #4, Month 4 Business' Fan Page Growth Campaign Consolidation ✔

Pros

  • This is cheaper than hiring a professional in-house team capable of managing this type of dual campaign.
  • This is the cost-efficient way of gaining both social media exposure (SMM Cycles) and search engine exposure (Trade Directory Listing) in one package.
  • You gain exposure from both locals and tourists alike.
  • Lets you quickly get started with online marketing; building a targeted campaign geared towards both social media and search engines takes a lot of time, money and expertise. With this custom-built package, you can start a relevant online marketing campaign almost right away.
  • Get an instant surge of awareness among your target audience with post 1.
  • Capitalize on gained awareness to build preference for your business with post 2.
  • Actively convert audiences into paying customers with post 3.
  • Increase your business' fan count at the end of the cycle (with post 4).
  • Get long-term benefits from every cycle; every cycle ran means greater awareness, preference, conversion, and consolidation for your business.
  • Become self-reliant (when it comes to online marketing) over time.
  • Gain even greater returns with every additional cycle.
  • No need to micro-manage, but you gain all the benefits of an engineered, systematic and cyclical social media campaign.

Cons

  • Your listing competes with other listings in any given directory.
  • Search engine visibility is available only as long as your OLM Cycles package is active.
  • Just as building your own fanbase makes sense, so is gaining search engine visibility through your own website.

Enterprise

Recommended for Custom Online Marketing Free from Geographical and Platform Constraints

This is the package recommended for businesses that know the true value of online marketing.

Designed for those who want to own their market and trump the competition in the online marketing space.

Package Inclusions

  • Social Media Management and Social Media Marketing
  • Continuing Search Engine Optimization
    • Search engine optimized blog posts
    • Search engine optimization of business/client-provided copy/content
    • Continuing backlinks outreach
    • Continuing review generation
    • Search rankings report
  • Email Marketing
  • Influencer Outreach
  • Online Marketing Conceptualization and Consultation
  • Online Advertising Management and Execution
  • Competition Monitoring
  • Reputation Monitoring
  • Booking Engine Ranking Monitoring (if applicable)
  • Monthly Reports


Package Particulars

  • This package has three tiers: Edge, Gold, and Zen. The specific inclusions vary per tier.
  • This is the most advanced online marketing package. This is basically hiring us on retainer, after which we become your online marketing department.

Q: What makes this the best online marketing package there is?

A: This gives you the greatest control and the greatest number of options.

The Enterprise package makes it easy to start with online marketing even if you have no specialized online marketing knowledge. It's like having an online marketing department under your control - for a relatively small, fixed amount.

You don't have to be limited by geography. We can run ads for you anywhere in the Philippines or even overseas. And you can use all online marketing platforms(depends on your package tier.

In the Enterprise package, we shall be your online marketing consultant.

We shall manage your online presence. We shall monitor your online reputation and report how you are doing when it comes to search engine rankings and and other key performance indicators. We will manage your social profiles and create posts (4x a week) to engage your followers.

We will also run online advertising and online marketing campaigns on your behalf. We will handle conceptualization and execution then monitor results and make adjustments based on outcomes. Ads and campaigns will run wherever your target demographics live; there is no geographical limit. They will run on multiple platforms - as many as needed, depending on package tier.

With the Enterprise Package, we will do what we're good at - online marketing - so you can do what you're good at - running your business. Together, we shall achieve market dominance for your brand through online marketing.

PACKAGE PRICE

Service Items Edge Gold Zen
PhP 45,000 / month PhP 65,000 / month PhP 90,000 / month
Social Media Marketing
Social media posting - at least 4x a week Facebook ✔ ✔ ✔
Instagram ✔ ✔ ✔
Twitter ‐ ✔ ✔
YouTube ‐ ‐ ✔
Search Engine Optimization
Continuing content development; Networking to increase search rankings in relevant keywords Search-engine-optimized blog posts 2 4 6
Continuing on-page optimization 1x / month 2x / month 4x / month
Continuing backlinks outreach 4 8 12
Continuing review outreach 1x / month 2x / month 4x / month
Search rankings report ✔ ✔ ✔
Email Marketing
Email Marketing to guests/customers/clients - for review generation (or equivalent) 1x / month 2x / month 4x / month
Email Marketing to travel agencies/partners (or equivalent) ‐ 1x / month 1x / month
Email Marketing to business groups (or equivalent) ‐ ‐ 1x / month
Influencer Outreach
Continuing development of network Bloggers 1x / year 2x / year 4x / year
Media ‐ ‐ 2x / year
Online Advertising Minimum Monthly Ad Buget 20k / month 50k / month 100k / month
Multi-platform visibility, tracking, and assessment Facebook Ads ✔ ✔ ✔
Instagram Ads ✔ ✔ ✔
Google Ads ‐ ✔ ✔
YouTube Ads ‐ ✔ ✔
Google Hotel Ads ‐ ✔ ✔
Twitter Ads ‐ ‐ ✔
LinkedIn Ads ‐ ‐ ✔
Online Marketing Strategy Conceptualization and Consultation ✔ ✔ ✔
Competition Monitoring ✔ ✔ ✔
Reputation Monitoring ✔ ✔ ✔
Booking Engine Ranking Monitoring (if applicable) ✔ ✔ ✔
Monthly Reports ✔ ✔ ✔
Notes:
1. Graphics, videos, multimedia content, and creatives for social media postings, email marketing and other online marketing activities (advertised or not) will be charged to the business/client.
2. The advertising budget specified above is the amount of money the business must make available in its ad account every month. We will use it to advertise the business on different platforms.

Pros

  • This will give you superior returns on marketing ROI.
  • Use our expertise to give your business an online marketing advantage.
  • Effectively get an entire online marketing department for only a small, fixed, manageable budget. No need to hire people and deal with personnel issues.
  • Choose the tier your business needs.
  • Don't settle for geographical limits. Let's target yoru audience anywhere in the Philippines and even overseas.
  • Advertise and market on as many platforms as your business needs to use.
  • Get an online marketing plan that has been custom-built for your business.
  • Get a well-rounded, comprehensive and precise online marketing solution.
  • Capture your market and own your online marketing space.
  • Be ahead of your competition.

Cons

  • This can be expensive if your product/service, your margins, or your market does not warrant a customized solution.

The Intern

The Brochure Website

The basic website. Clean code. Easy to manage. User-friendly. A good, clean, functional website designed for use with your business.

Package Inclusions

  • Custom build
  • Up to 7 web pages, including copy
  • Blog set-up
  • Mobile friendly
  • Responsive
  • Links to the business' social media profiles
  • Social media share buttons
  • Easy-to-use WordPress CMS platform
  • Up to 2 rounds of revisions


Package Particulars

  • This is a simple informational website.

Q: How do you know this is for your business?

A: If you wish to have a functional, easy-to-manage, informational website, this is for you. Great for small start-ups!

PACKAGE PRICE

Starts at PhP 35,000

Pros

  • Improve credibility. Having a website boosts your accessibility to your intended customers/clients.
  • Get your own address in the internet.
  • Own your online presence.
  • Update or create content easily.

Cons

  • Designed mainly to impart information about your business.

The Apprentice

The Optimized Informational Website

The intermediate package. Lets you get started on online marketing. Makes a great base for a more advanced online marketing integration later on.

Package Inclusions

  • Custom build
  • Up to 10 web pages, including copy
  • Blog set-up
  • Mobile friendly
  • Responsive
  • Easy-to-use WordPress CMS platform
  • Keyword research
  • Keyword optimization
  • Landing pages optimization
  • Social media plug-ins intergration
  • Remarketing code installation
  • Email/leads captur form/s
  • 3rd-party apps integration
  • Set-up of goal-conversion funnels
  • Website traffic tracking and analytics
  • Set-up of company-branded emails (requires hosting account with email creation capability)
  • Integration of company-branded webmails with client's existing Gmail accounts
  • Up to 2 rounds of revisions


Package Particulars

  • This is an optimized, online-marketing-ready informational website.

Q: How do you know this is for your business?

A: If you are actively marketing your business online, if your business gets (or can get) business from search engine traffic, this is for you.

PACKAGE PRICE

Starts at PhP 60,000

Pros

  • Improve credibility. Having a website boosts your accessibility to your intended customers/clients.
  • Get a website that is optimized to get you traffic from relevant search engine queries.
  • Get a website that is integrated with your social media profiles.
  • This package lets you remarket to website visitors.
  • Track and analyze site visits. This will help you make marketing decisions.
  • Get your own address in the internet.
  • Own your online presence.
  • Update or create content easily.

Cons

  • Still designed mainly to impart information about your business.

The Boss

The Optimized Transactional Website

The best. The edgiest. The most advanced. The premium website development package for premium brands.

This is the website development package you want if you are (or plan to be) on online marketing hyperdrive.

Package Inclusions

  • Custom build
  • Up to 15 web pages, including copy
  • Blog set-up
  • Store/shop set-up
  • Payment mechanism integration
  • Mobile friendly
  • Responsive
  • Easy-to-use WordPress CMS platform
  • In-depth keyword research
  • Competitive analysis of competitor business websites
  • Optimization of site content and metas
  • Optimization of website media
  • Optimization of website structure
  • Keyword optimization
  • Code optimization
  • Landing pages optimization
  • Google Business Page set-up
  • Google Maps set-up
  • Snippets or rich mark-up
  • Persistent location signals
  • Social media accounts creation (if applicable)
  • Social media accounts optimization
  • Social media plug-ins integration
  • Remarketing code installation
  • Email/leads captur form/s
  • 3rd-party apps integration
  • Set-up of goal-conversion funnels
  • Website traffic tracking and analytics
  • Set-up of company-branded emails (requires hosting account with email creation capability)
  • Creation of accounts/profiles with OTAs, booking platforms, and/or other industry-specific platforms
  • Set-up of Facebook advertising account
  • Set-up of Google advertising account
  • Integration of company-branded webmails with client's existing Gmail accounts
  • Up to 2 rounds of revisions


Package Particulars

  • This is an optimized, online-marketing-ready, transactional website.

Q: How do you know this is for your business?

A: If you want to maximize the returns of online marketing on your business, if you are actively earning (or plan to actively earn) from your business website, if your business gets (or can get) business from search engine traffic, this is for you.

PACKAGE PRICE

Starts at PhP 90,000

Pros

  • Get the best website.
  • Sell and earn money from your website.
  • Maximize the impact of your online marketing and advertising.
  • Improve credibility. Having a website boosts your accessibility to your intended customers/clients.
  • Get a website that is optimized to get you traffic from relevant search engine queries.
  • Get a website that is integrated with your social media profiles.
  • This package lets you remarket to website visitors.
  • Track and analyze site visits. This will help you make marketing decisions.
  • Get your own address in the internet.
  • Own your online presence.
  • Update or create content easily.

Cons

  • This can be more expensive than the other packages, but still great value for money.

Online Marketing, Online Advertising and Marketing-Driven Website Development  – That’s Our Business

Naga City Guide’s founders are online marketing specialists that offer online marketing services, online advertising consultation and management, as well as marketing-driven website development. They work with CEOs of foreign small and medium enterprises based in the United States and other parts of the world.

They saw how local businesses are missing out on online marketing opportunities, all because they did not know how to use the internet to effectively market their products, services, and businesses.

And so Naga City Guide was born, and our integrated, comprehensive and relevant approach to the online marketing of local businesses – i.e. our very own brand of Hyperlocal Online Marketing – was launched right here in Naga City.

Targeted and Efficient. Hyperlocal Online Marketing Works.

Naga City Guide is your hyperlocal online marketing platform.

We have aggregated your potential customer base. Through Naga City Guide, you can reach potential customers directly. And unlike mass marketing methods, our brand of hyperlocal online marketing allows you to focus on your target market, so you reach only those who are likely to be interested in you. It also allows you to track marketing results, so you can measure the effectiveness of your creative and your marketing message.

Answers to the Most Frequently Asked Questions

 

What is Naga City Guide?

Naga City Guide is a brand. It consists of the Naga City Guide Fan Page and the Naga City Guide website. Together, both comprise a solid, hyperlocal online advertising and online marketing platform.

What are your services?

You may advertise on Naga City Guide. And you may also procure the services that the people behind Naga City Guide provide.

The founders of Naga City Guide are online marketing specialists that provide the following services (listed below are general classifications of the specific online marketing services that we provide):

  1. Online advertising
  2. Online marketing consultation
  3. Online marketing stand-alone services
  4. Marketing-driven website development
  5. Website hosting
  6. Online marketing seminars for local businesses

Are you bloggers?

No. We own and manage blogs, certainly. And Naga City Guide itself has a blog component. But we are are online marketing specialists, first and foremost.

Can you help me?

Yes. We can handle anything that has to do with online advertising, online marketing, and website development.

  

  • Online marketing made easy

    They make it easy for non-techies to grasp technical concepts of web design, SEO and social media marketing. They have global standards yet very Filipino /Bicolano at heart so marketing is tailor-made to the local setting. They are fun to collaborate with. They really know what they are doing, and results will show.

    Jerome P., Owner
    Bob Marlin Restaurant

    Bob Marlin Restaurant's Online Marketing Story

    Bob Marlin Restaurant is one of the leading restaurants in Bicol, with branches on Magsaysay Avenue in Naga City and … Read more »

  • Incredible turnout

    The day after Naga City Guide's post, 500 people lined up outside our doors, eager to try our kinalas. We were caught by surprise, to say the least. We decided to give our customers free iced tea because they had to wait a while before they could be seated and served.

    Donald M., Owner
    Kitchen Everywhere

    Kitchen Everywhere's Online Marketing Story

    Kitchen Everywhere is Naga City’s go-to place for kinalas. At the time of writing, it is the only DOT-accredited kinalasan … Read more »

  • Very satisfied

    We were very satisfied with the dance workshop turnout. I am planning to use their advertising services again!

    Aimee S., Owner
    Eye Level and Young Learners Student Hub

    Eye Level and Young Learners Student Hub's Online Marketing Story

    Eye Level Learning Center and Young Learners Student Hub are two academic tutorial and academic performance enhancement institutions located at … Read more »

  • Honestly, I was very surprised!

    We did not expect the size of the crowd that came for our 1st year anniversary weekend buffet. People from nearby towns actually made a special trip to Naga to visit us that weekend. Our buffet hall, the marquee we erected outside and our small restaurant out front  - all were full, and we actually had to add extra tables to accommodate all the guests that came for our anniversary weekend buffet. And everyone was saying they found out about the event through Facebook!

    Jimmy S., Owner
    Jimmy and Tang’s Restaurant

    Jimmy and Tang’s Restaurant's Online Marketing Story

    Jimmy and Tang’s Restaurant is a restaurant on Magsaysay Extension, Bryg. Liboton in Naga City. They specialize in Bicolano cuisine … Read more »