Are you looking for a different way of promoting your establishment’s Valentine’s Promo next month? If yes, Naga City Guide is planning to launch a photo bingo contest – dubbed the “Selfie Race Campaign” – that aims to engage our fanbase and at the same time promote the upcoming Valentine’s promos of participating establishments. This campaign invite is only available to #OneNaga establishments which have participated in the previous two campaigns last year.
Valentine’s Day Campaign Mechanics:
The NCG Valentine’s Day campaign will be a sort of photo bingo where we will be posting a series of photos of less known features of the participating #OneNaga establishments as well as their Valentine’s promo details.
We will then ask our fans to share the post, identify the location of each of these photos, take photos of themselves being in these locations and post these photos publicly on their profile walls while tagging Naga City Guide/ using an event hashtag. The first X number of Fans who will be able to achieve these tasks [Bingo] will then be considered the winners of the contest. [x is dependent on the number of establishments that will join the campaign. The maximum number being 14]
The first winner will be asked to choose from among the Gift certificates first, then the second winner, the third, etc. Then the participating establishments will be contacted so they will know the names of their winners and how they can coordinate with them.
Campaign Exposure:
We estimate that at least 60,000 people between the ages of 18 and 45 yrs old, living within 40 kilometers of Naga City will be able to see our campaign.
Campaign Requirements:
In order to join the Valentine’s campaign, participating establishments will need to submit a signed P1,000 gift certificate that will be used as prizes for the campaign.
A P300 joining fee to be used for Facebook promotions will also be required.
To date, 13 establishments have already joined the Campaign, these are:
- Bob Marlin Restaurant
- The Coffee Table
- White Bean Cafe
- Hbar Body Lounge and Spa
- Nail Cocktales
- Woodstone Kitchen
- Dice Boardgame Cafe
- Chef Doy’s Restaurant
- Grissinnis Ristorante
- Krypton Grill
- Okuya
- Travel Cafe
- Flavours Gastronomica
- Kitchen Everywhere
- Graceland
- Red Platter
- Green Earth Cafe
- 8 Secret Spices
- Arabica Cafe
We hope that you will be able to join our upcoming Valentine’s campaign! This will be a different and rich touch point with your potential customers. With the massive reach that the campaign will be able to generate, you will also gain a substantial amount of exposure for your Valentine’s promo.
This is also an social media experiment on running coordinated contests/promos on our page. We think that presented simultaneously, the contest will be much more effective in generating exposure than one establishment running solo. If this format works, we plan to roll out variations of it for other events such as the Penafrancia Fiesta, October Fest, Halloween, Christmas, etc.
Please message me on Facebook if you are interested.: )